Hugo Urgell was born in Barcelona and spent his formative years in Sitges. In his early twenties, he went to work for the family business, primarily at Pacha Ibiza. In 2000, he set out to transform the historic franchise into a global brand. As the Director of Pacha Merchandise, he helped launch the Pacha Magazine, Pacha Recordings, Pacha Multimedia and the Pacha Collection. In 2013, he founded Destino Ibiza. As its Director, he oversaw every detail. His next project is 13 San Carlos, converting a historic villa into a boutique hotel.
Pacha
Turning a historic franchise into a global brand.
Destino
Reimagining a luxury resort for Ibiza.
13 San Carlos
Old world luxury meets timeless elegance.